Analytics & tracking
Analytics dashboard
Read scan totals, uniques, time series, and breakdowns by country and device.
Related in the dashboard:
analytics, codes.analytics, brands.analytics
Analytics turn scans into actionable metrics — totals, unique visitors, rates, and dimensional breakdowns.
Open analytics
- Organisation overview — sidebar Analytics for all codes in the active org.
- Single code — row action Analytics on the codes list.
- Brand scope — brand detail analytics when managing multi-brand portfolios.
Core metrics
| Metric | Definition |
|---|---|
| Total scans | Every redirect or landing hit counted |
| Unique scans | Estimated distinct visitors in the range |
| Scan rate | Scans divided by eligible time window |
Use the date-range picker for last 7/30/90 days or custom intervals. Data comes from nightly rollups (qr_code_scan_daily) so intraday numbers may lag a few minutes behind live traffic.
Breakdowns
Charts include:
- Time series — spot campaign spikes
- Top countries — geo targeting feedback
- Top devices — mobile vs desktop mix
Export CSV from the analytics toolbar when your plan includes exports.
Partner portfolio analytics
Agency partners open Partner analytics to compare clients, brands, and individual codes without switching organisations repeatedly.
Virtual window benchmarks
Retail teams running Virtual windows should also review Window benchmark for store-to-store comparisons.
Privacy-aware tracking
When GDPR toggles disable fingerprinting for your org, unique counts use less persistent signals — expect slightly higher apparent unique totals vs fully fingerprinted mode.