Dynamic link (redirect) QR codes

Dynamic link codes resolve to a destination URL you can change any time after printing. Scans are tracked, routable, and schedulable.

#When to use a dynamic link

Choose Dynamic link when you need:

• A marketing URL that may change after print runs ship
• A/B destination testing or device/language routing
• Password protection, scan caps, or scheduled go-live windows
• UTM parameters appended automatically on redirect

#Create a dynamic link code

1. From Codes, click Create code → Dynamic link.
2. Set the slug (appears in your short URL) and destination URL.
3. Optionally pick a brand and domain for the public link host.
4. Design the QR in the preview panel and save.

#Edit the destination later

Open the code editor and change Destination URL. Existing printed QR images keep working — only the redirect target updates. Redirect cache entries refresh within seconds after save.

#Optional add-ons

Depending on your plan, the editor exposes:

• Prelander — branded countdown page before redirect
• Routing rules — send iOS, Android, or country segments to different URLs
• Password gate — require a shared password before redirect
• Tracking pixels — Meta, TikTok, Google, LinkedIn, and Snap tags on the redirect path

See the Scan rules & routing guide for compound rule builders and routing pointers.

#Analytics

Each scan records timestamp, country, device class, and unique visitor estimates. Open Analytics from the code row or the sidebar for time-series charts and top breakdowns.

#Short-link format

Published links use https://{domain}/{organisation-slug}/{code-slug}. On the shared fallback domain that is qr.qrhero.link.