Tracking groups

Tracking groups bundle codes under a shared campaign label so you can measure performance across many QR placements at once.

#Create a tracking group

1. Open Settings → Tracking groups.
2. Click Create group, name the campaign, and optional default UTM parameters.
3. Assign codes from the code editor or bulk-select on the codes list when supported.

#Why use groups

• Compare print, packaging, and in-store signage for the same promotion
• Apply consistent utm_campaign values without editing each code manually
• Feed agency reports where clients think in campaigns, not individual slugs

#Analytics integration

Filter organisation analytics by tracking group to see aggregated scans and uniques. Groups do not change redirect behaviour — they are a reporting and tagging construct.

#Best practices

• Name groups with start dates or season (2026-spring-launch) for easy archival.
• Avoid nesting too many unrelated codes in one group — skews A/B reads.
• Pair with Dynamic link UTM append settings when you need parameter passthrough to the final destination.