Virtual window QR codes

Virtual windows connect a physical display location to digital content served on scan — useful for retail endcaps, showrooms, and partner shelves.

#Concepts

• Window — a logical display slot tied to a store or brand.
• Content code — the QR or short link patrons scan to load the active creative.
• Operator console — staff tools to swap creatives without reprinting signage.

#Create a virtual window

1. Open Virtual windows in the sidebar (requires the windows.manage permission).
2. Create a window, assign a store, and attach the active content code.
3. Print the window QR and place it on the display.
4. Use Window scan PWA on a paired device for quick floor checks.

#Benchmark analytics

The Window benchmark report compares scan rates across stores in your portfolio — filter by brand, date range, and device class.

#Permissions

Only owners and delegated window managers can create or reassign windows. Basic users may scan for testing if your role policy allows it.

#Best practices

• Keep fallback content configured when campaigns end — avoid blank scans.
• Pair with tracking groups when running multi-store campaigns for a single buyer.